UEFA Women’s EURO 2022 Rollout

The brief

Kicking off on 6th July 2022, the UEFA Women’s EURO 2022 championships in England are set to become the biggest women’s tournament to date in world football, with record-breaking attendances enjoying exciting games from 16 qualifying nations. With venues throughout England hosting group and play-off games, local authorities up and down the country have showcased local stadiums and facilities to welcome fans from across Europe.

In Greater Manchester, Wigan Council is proudly hosting Group C games at Leigh Sports Village, and Manchester United’s Old Trafford stadium was used for the opening game between England and Austria. Impression worked with Wigan and Trafford Councils to support the rollout of visual branding in each local authority area, printing and installing large format graphics and signage – from wayfinding to Fan Party zones – to create a buzz around every game.

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Wigan Council & Trafford Council Client Logos

Client	Wigan Council & Trafford Council
Sector	Local Authority
Location	Wigan & Trafford, Greater Manchester

What we did

External signage

Outreach signage

Bespoke visual props

Directional & wayfinding signage

Visual branding services

Consult

With a strong reputation and plenty of experience in working with North West local authorities, Impression worked with both Wigan and Trafford Councils to understand their obligations to UEFA in the rollout of visual branding for each area.

Each venue hosted a tournament-branded Fan Party zone, and roadside, wayfinding and outreach signage throughout both local authority areas brought a sleek, highly professional feel to immerse visitors and local residents in the championships. Identifying key locations and timescales, our team planned the print and installation of large format graphics, signage, outreach signage, banners and props in good time, getting the games underway with bold, robust and engaging visual branding.

Design

Consistency was crucial for UEFA in the Women’s EURO 2022 visual branding rollout, ensuring fan experiences remained streamlined and professional across every venue.

Artwork was supplied from the Football Association to each of our local authority clients in Wigan and Trafford, and then transferred to Impression for production. Our studio team set up artwork for print, monitoring quality throughout and liaising with Wigan and Trafford Council clients as to the products required for a complete and well-planned launch.

Create

All products were printed and manufactured in-house by Impression’s team based in Bolton, Greater Manchester. Ensuring no late kick-offs, the production schedule, managed by our Production Manager, was planned together with our Consult team to meet our clients’ strict rollout timescales.

Our range of products included two-post signs, large billboard-style signage, bespoke displays featuring Group C nations’ flags and large-format graphics and banners to brand each Fan Party zone, where ticket-holders can enjoy a festival atmosphere before the game.

Deliver

From roadside directional signage to venue banners, large signage boards and Fan Party zones, Impression’s Installation Manager planned the implementation of each visual branding scheme in Leigh and Trafford to get the tournament build-up underway.

Completed just prior to the opening game, the rollout for our local authority clients was seamlessly undertaken by our professional, CSCS-accredited Deliver team to ensure products remain robust and highly visible throughout the duration of the tournament. Impression will also support Wigan and Trafford Councils in the take-down of materials where required, restoring areas ready for the next major events in their calendars.