Visual branding & communications for retail brands

Impression enjoys a long relationship with well-known retail brands, delivering complete visual branding that creates a striking high street presence. Individual, creative and beautifully presented, Impression gives retailers confident brand appeal in a competitive marketplace.

From showroom décor, point of sale materials and product displays to completely unique window displays, cohesive campaigns and technologies that lead from the front, Impression’s visual branding work has generated footfall and sales for international brands and retailers.

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Branding for Retail

Visual branding services

Consult for Retail

Having partnered with leading national and international retailers for many years, Impression understands the demands of the retail environment. With increasing focus on sustainability among our clients, during Consult we create visual branding that meets deep-rooted brand values to protect client reputations amongst key stakeholders.

Working in collaboration with marketing teams, visual merchandisers and events organisers, Impression prepares a detailed visual branding brief, supported by creative ideas and centred on the client’s targets, budget, timescales and practicality of rollout throughout each client’s portfolio.

Design for Retail

Featuring striking imagery, creative artwork and unique display concepts, Design for retail is fast-paced and highly collaborative, producing not just stunning visual branding and communications but products which can be scaled up across stores.

Our in-house campaign window allows us to present prototypes and concepts to clients ‘in situ’ and in person, giving a real-world viewpoint as to how concepts and designs will capture the attention of passers-by, as well as the practicalities of visual branding set-up demanded by national brands.

Create for Retail

High-quality, fast-turnaround production of retail visual branding materials is essential to keep retailers’ schedules on track. Fully-managed in-house, our production team continually quality-assures work during manufacture to ensure timescales are met and our high standards maintained.

Impression’s teamwork ensures that campaign projects run seamlessly, with collaboration between directors, designers and production keeping our work on brief, on budget and on time.

Deliver for Retail

From on site installation to packing and dispatch to doors nationwide, Impression handles every stage of retail visual branding projects. In-store point of sale materials, banners, collapsible window displays and other products are issued straight to store teams to start campaigns running quickly.

More complex installations are managed by our team, completing full health and safety documentation and ensuring expert, efficient handling of materials. Bespoke work for events, including season launches and shows, is managed entirely by Impression, with materials installed, taken down, stored or repurposed in line with our client’s rollout schedule.


Have a look at some more of our retail sector images:

Every season launch is a milestone event for Craghoppers. Impression supports our branding team with advice and recommendations that perfectly suit every event, creating bold large-format print to showcase our products and with sustainability values at the heart of everything the company produces. Quality of print is always exceptional, and the installation team is integral to the success of each season launch with complete pre-event set-up and testing throughout the venue. Transferring and transforming materials after each event for use at Head Office helps our brand to achieve excellent value from every launch. It’s a pleasure to work with Impression.

Rochine Metcalfe, Craghoppers

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