The University of Manchester

Internal branding for Alliance Manchester Business School

The brief

One of the UK’s first dedicated business schools, the Alliance Manchester Business School at the University of Manchester was founded in 1965. The school has grown since its inception to offer world-class business, accounting and enterprise-focused teaching, learning and skills across five global centres to students from around the world.

When AMBS celebrated its 60th anniversary in 2025, Impression worked alongside our University client to create professionally-branded internal spaces that communicated the school’s milestone and updated branding throughout the building, from attention-grabbing window vinyls to branded interiors.

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Client University of Manchester
Sector Education
Location Manchester

What we did

Large format graphics

Branded interiors

Window vinyls

Acrylic lettering signage

Visual branding services

Consult

Impression and the University of Manchester have enjoyed a long working relationship over many years, and we were pleased to join forces once again to plan and implement this bright, eye-catching scheme to celebrate the AMBS’ 60th anniversary.

During our Consult phase, we collaborated with the University’s property and marketing teams to survey the AMBS internal spaces, to understand our client’s vision for the school’s milestone celebration, and to create a varied installation plan comprising window vinyls, large format graphics and displays, printed wallpapers and bespoke, acrylic lettering signage that not only launched the anniversary in its initial stages, but branded interiors for the long-term to create engaging learning and transition spaces for students and staff.

Design

Designed by our client’s brand specialists, the 60th anniversary of the Business School featured its own, bespoke brand visual which was incorporated throughout our scheme.

Impression’s in-house Design team worked with the visuals in line with brand specifications to prepare artwork for each asset contained within the scheme for print. Impression’s studio team quality assured print preparation throughout to ensure branding consistency, delivering print-ready artwork in line with the installation timeframe.

Create

All materials used to create the AMBS anniversary scheme were printed and manufactured in-house by Impression’s Create team at our workshop in Greater Manchester, maintaining consistency in brand visuals and colour palette for a professional finish.

Encompassing window vinyls, large internal printed displays, bespoke printed wallpaper and acrylic lettering signage, materials were quality-assured by our Production Manager throughout and delivered on time to meet the client’s installation schedule.

Deliver

Our Deliver team installed all graphics, vinyls, displays and signage in line with our client’s planned schedule, allowing the AMBS’ 60th anniversary launch to have the desired celebratory, yet future-focused, impact on students and staff.

Working regularly with the University of Manchester, our team completed the necessary risk assessments prior to starting work on site, and installed all visual branding materials during student holidays to minimise disruption to the Business School’s day-to-day operations. The anniversary established a solid foundation for the future of the AMBS, as its team now looks ahead to the coming years.

Project gallery

Visually branding the Alliance Manchester Business School to celebrate the school’s 60th anniversary, Impression worked with the University of Manchester team to create a sleek and professional scheme that made the most of the building’s interiors and the AMBS’ distinctive brand.

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