New signage to enhance visitor engagement at Blue Planet Aquarium

The Blue Planet Aquarium at Cheshire Oaks, Ellesmere Port, is a key visitor attraction for the North West, with one of Europe's largest collection of sharks, a 71-m underwater tunnel, exotic freshwater fish, Caiman crocodiles and a whole host of other exhibitions drawing in guests from across the region and beyond.

From the moment visitors arrive on site, the Blue Planet team wanted to create a welcoming and immersive experience, drawing guests into the underwater world and showcasing the wildlife included in the attraction. Impression's team was asked to produce and install new internal and external signage, replacing existing signs with our client's new branding and fresh imagery.

Creating bold new internal & external signage in-house

Our internal and external signage upgrade project took place over two phases. The first, in June 2021, updated the large 'Welcome' billboard at the front of the site, with a further site visit later in the year to update car parking information, directional and wayfinding signage, bright new internal front desk graphics and other membership and other offer reminders.

Using designs and images supplied by our client, our team formatted and prepared artwork ready for in-house production. With great investment in print technologies and a carefully-managed and quality-assured production schedule, Impression completed the print of all materials in time to meet our client's installation requirements. Signage production during Create phase included:

• External two-post signs
• External promotional graphics
• Large billboard graphics, with materials printed directly for long-lasting and hardwearing results
• Internal window graphics
• Custom vinyl banner fitted using tension system for rigidity and lasting installation

Professionally-managed installation on site of internal & external signage systems

Professional installation was essential on this project. With Blue Planet Aquarium attracting thousands of visitors each year, installation of signage needed to be safe, secure and long-lasting, helping guests to find their way and communicating important car parking and other information.

Our CSCS-certified Deliver team visited the site on both phases, installing both internal and external signage and graphics professionally with minimal disruption to the client's business or visitors through careful project planning with our client. From the site entrance to the updated and refreshed Reception area, visitors to Blue Planet Aquarium are assured of a warm welcome!

Create: Sharp, crystal-clear print of a suite of signage products, quality-assured and completed entirely in-house by our Impression team in Bolton, Greater Manchester.

Deliver: Professional installation over two phases, including preparation of all health and safety risk assessments by our Installation Manager and backed by years of signage installation experience for museums, attractions and events open to the public.

Wayfinding, information & directional signage installed for Greater Manchester & North West attractions

Wayfinding, information and directional signage makes a big impact on visitors to your attraction. Working with clients such as Blue Planet Aquarium across Greater Manchester and the wider North West, Impression creates branded, engaging and immersive external and internal signage systems which will enhance your visitors' experiences from the moment they arrive on site.

By working closely in partnership with you, we'll develop a strong understanding of your brand, goals and expectations, enabling us to produce and install signage which is a perfect match for your organisation. Whether you have your own designs and images for us to print, or if you need our Design support, Impression is your experienced wayfinding, information and directional signage partner.

Delivering signage with impact for clients in Greater Manchester, Cheshire & the North West

Since 2008, Impression has delivered wayfinding and directional signage, large format print, graphics and many other bespoke signage and display products for well-known visitor attractions and brand names. Working with museums, tourist and visitor destinations, high street retailers, regional construction companies, leading universities, schools, and Greater Manchester and North West local authorities, our team brings striking visuals to entrances, car parks, buildings and campuses that make an impact, whether generating immersive excitement, encouraging footfall or helping visitors to find their way.

We take care of every aspect of your internal and external wayfinding and directional signage scheme through our 'Consult-Design-Create-Deliver' methodology, turning work around quickly and entirely in-house by our Bolton, Greater Manchester team.

Chat to us about your visitor attraction's signage project!

To find out more about our internal and external signage schemes for visitor attractions, museums and destinations in Greater Manchester and across the UK, get in touch with Impression today!